The OFFICIAL Website of Rap or Die
Los Angeles's very own Crunch is ready for success, and he wants you to know it. The hip hop/rap artist is creating a strong buzz with the recent release of I’m Gow’d. The single is currently available for streaming and download on Reverb Nation. The single is scheduled for a broader release to all major streaming platforms on May 29th, 2019.
Crunch was born Carlos White on December 8th, 1982. He was born in Mississippi but his mother quickly relocated to Los Angeles. He credits his family and the music they played in the household as a strong influence on his decision to be a musician. As early as 12 years old he knew he wanted to pursue music professionally. At the age of 12, he obtained a manager named Steve Freedman. He credits Steve Freedman as one of two managers who gave him his start professionally. The other manager who helped him get his start was PB Floyd, his second manager. PB Floyd helped him release his first single Turn It Up. The single was released when he was 28 years old. The single was selected to be on the soundtrack of a European movie.
Crunch attended Commonwealth Avenue Elementary, Los Angeles Center For Enriched Studies for middle school and James Monroe High School. Looking to perfect his craft and his skills as a recording engineer, he also attended Los Angeles Recording where he received an Associates In Audio Engineering.